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Trade Marketing Supervisor

Coordinating and Executing Channel Promotions

– Co-ordinate and supervise execution of innovative channel promotions, advertising, events and marketing activities designed to drive volume and profitability by leveraging customers to communicate brand message, building brand equity.

– Liaise with sales as to channel specific advertising, promotions, print production and premium needs

– Monthly Trade Marketing Fact sheets for all channels

– Co-ordinate POSM deployment for on-going channel requirements and national or channel promotions, co-ordination of redemption of promotional premiums.

– Co-ordinate promotion FS with plant/sales/procurement, monitoring sales generated production FS and calibrating with PAM.

– Supports and co-ordinates with the Marketing Coordinator/marketing team obtaining municipality approvals for all promotions.

– Brief and coordinate with procurement costing of premiums and printed items.

– Be responsible for POP/raw material tracking and recommending premium allocation

– Raise and coordinate all related LPRs, GRNs and follow-up with procurement on premiums delivery, co-packing timings and costs.

Reporting, Evaluating and Assisting

– Evaluate promotions and activities and review learning

– Manage Livery (Corporate Identity) management of Equipment Graphics – machinery graphics, POP and development thereof.

– Brief and manage advertising agencies and other third party suppliers as to delegated marketing projects and liaison with suppliers / agencies with regard to delivery of marketing material.

– Execute all related POSM, branding and product distribution

– Visit the market, monitor market execution and report as requested

Managing the Projects

– Manage the top-shops inventory and budget (and any channel media or presence) and liaise with suppliers for related jobs.

– Manage the monthly report, generate monthly reports for the Consumer Marketing Manager as requested.

-Coordinate and supervise the marketing coordinator

Job Details

Date Posted: 2013-04-04
Job Location: Dubai, United Arab Emirates
Job Role: Marketing/PR
Company Industry: FMCG

Preferred Candidate

Career Level: Mid Career

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