Coordinating and Executing Channel Promotions
– Co-ordinate and supervise execution of innovative channel promotions, advertising, events and marketing activities designed to drive volume and profitability by leveraging customers to communicate brand message, building brand equity.
– Liaise with sales as to channel specific advertising, promotions, print production and premium needs
– Monthly Trade Marketing Fact sheets for all channels
– Co-ordinate POSM deployment for on-going channel requirements and national or channel promotions, co-ordination of redemption of promotional premiums.
– Co-ordinate promotion FS with plant/sales/procurement, monitoring sales generated production FS and calibrating with PAM.
– Supports and co-ordinates with the Marketing Coordinator/marketing team obtaining municipality approvals for all promotions.
– Brief and coordinate with procurement costing of premiums and printed items.
– Be responsible for POP/raw material tracking and recommending premium allocation
– Raise and coordinate all related LPRs, GRNs and follow-up with procurement on premiums delivery, co-packing timings and costs.
Reporting, Evaluating and Assisting
– Evaluate promotions and activities and review learning
– Manage Livery (Corporate Identity) management of Equipment Graphics – machinery graphics, POP and development thereof.
– Brief and manage advertising agencies and other third party suppliers as to delegated marketing projects and liaison with suppliers / agencies with regard to delivery of marketing material.
– Execute all related POSM, branding and product distribution
– Visit the market, monitor market execution and report as requested
Managing the Projects
– Manage the top-shops inventory and budget (and any channel media or presence) and liaise with suppliers for related jobs.
– Manage the monthly report, generate monthly reports for the Consumer Marketing Manager as requested.
-Coordinate and supervise the marketing coordinator
Job Details
| Date Posted: | 2013-04-04 |
| Job Location: | Dubai, United Arab Emirates |
| Job Role: | Marketing/PR |
| Company Industry: | FMCG |
Preferred Candidate
| Career Level: | Mid Career |