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Officer – Branding – AL JAZEERA NETWORK

Job Purpose Summary:

Responsible for supporting the implementation and evaluation of an effective and integrated brand strategy for Al Jazeera Media Network within agreed plans, budgets and timescales.

Key Responsibilities and Accountabilities:

• Work closely with the Branding Manager and Senior Officer Branding to assist in the implementation of Al Jazeera Media Network’s Branding strategy, devised to support Al Jazeera Media Network’s overall business strategy and objectives.

• Support the implementation and compliance of brand guidelines across Al Jazeera Media Network’s output, platforms and services as well as across the Network’s 70 bureaus globally and third party content/channel distributors

• Identify relevant opportunities to raise Al Jazeera brand awareness and build brand loyalty within key markets and target audiences as identified within the appropriate corporate and channel strategies

• Assist in the identification of credible brand strategy and brand development/implementation agencies and suppliers

• Assist in the effective project communication amongst all internal (key Al Jazeera stakeholders) and external teams (distributors and suppliers), through the use of consistent briefing documents, work logs and action points required for smooth implementation.

• Maintain an up-to-date awareness of brand trends and key competitor activity ensuring these are considered during planning and implementation.

•Assist in the safeguard of Al Jazeera Media Network’s branding across all output and any other material produced by Al Jazeera Media Network and any third parties, in accordance with approved and available Al Jazeera brand guidelines.

Other Responsibilities:

• Provide regular activity reports detailing branding achievements, results, and evaluation of all implemented guidelines and processes.

• Perform other duties relevant to the job as requested..

Job Details

Date Posted: 2013-03-28
Job Location: Doha, Qatar
Job Role: Marketing/PR
Company Industry: Arts/Entertainment/and Media

Preferred Candidate

Career Level: Mid Career
Degree: Bachelor’s degree / higher diploma

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