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Field Marketing Manager, Arabic Speaking – SHL

This is a high-impact role which will support the Managing Director, ME and Head of Field Marketing in building a marketing strategy to help drive new business acquisition, customer retention and develop strong positioning for the company locally. Working closely with SHL’s Middle East teams across the territory. This is both a strategic and hands on role encompassing strong analysis, planning, implementation and measurement of highly targeted and effective marketing campaigns.

Key responsibilities:

• To create a full mix marketing plan in line with business opportunity generation targets, local budgets and central propositions/product programmes.

• Initiate, design and implement lead generation, lead nurturing and demand creation programmes that produce high quality leads while operating within a limited budget. This includes management of all campaign elements, budget and deliverables such as events, email, direct mail, webcasts, and newsletters.

• Develop planning documents that define objectives, goals and measurements, target audience, key message, and call to action details for all programmes.

• Measure, track, analyse and regularly report on the effectiveness of overall demand creation and ROI. Define and implement methodologies to measure direct response performance.

• Drive local PR opportunities to support sales credibility; including in support of campaigning and positioning, deploying corporate PR and raising the profile of local leadership specifically in both HR and commercial audiences.

• Manage local suppliers.

• Identify and develop relevant local affiliations and partnerships to support business generation objectives e.g. trade bodies and associations, local universities etc.

• Proactively contribute to central proposition creation, representing local markets.

• Support indirect/partner channels where necessary.

Job Details

Date Posted: 2013-04-18
Job Location: Dubai, United Arab Emirates
Job Role: Management
Company Industry: Other

Preferred Candidate

Career Level: Management

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