Corporate Communications Executive

Core Responsibilities:

• Participates in the conceptualization of URC’s corporate communications and public relations strategy and coordinates with marketing and sales departments to ensure the strategy is aligned to business objectives

• Maintains close awareness of best practices and industry standards in the area of branding and communication and incorporates the same into URC’s communication plan

• Ensures compliance with URC communication and branding guidelines, escalates issues and instances of non-compliance and provides governance on communication policy

•Identifies key stakeholders including potential clients, partners and regional media houses and ensures key messages and communication are relayed to them in a unified and timely manner

• Assists in implementation of communications strategy and formulates appropriate messaging for sensitive and confidential materials to be communicated to external audiences

• Partners with relevant internal and external subject matter experts to ensure accuracy, quality and effectiveness of internal messages

• Writes and pitches press releases and coordinate the press to implement the advertising and promotion campaigns to maximize brand awareness and enhance the corporate image of URC

• Manages the day-to-day relationship with public relations agency and maintains positive relations with members of the media, trade associations, and other constituent groups

• Designs corporate media materials including press kit, corporate brochures, and other material related to corporate communication, brand awareness and public relations

• Manages all marketing and corporate documentation and tracks and records company and competitor media coverage to assess communications programs, report findings and recommend improvements

• Assists the sales and leasing department to provide support when necessary and share expertise to enhance the effectiveness of URC’s marketing strategy

• Copywriting and editing of all internal and external content, making sure that it is consistent, accurate and well written

• Actively participates in assigned Cross Functional Teams (CFT) and ensures timely dissemination of information to CFT

• Performs other responsibilities and tasks as required or as directed by the Senior Marketing Executive

Self-Management:

• Strives to achieve the highest levels of proficiency on all the competencies and skills required to perform the role

• Sets the performance goals in the beginning of the year after discussion with the Senior Marketing Executive and ensures that the goals are achieved during the course of the year

• Identifies the training and development requirements for self and agree on them with the Senior Marketing Executive to ensure that the required training is arranged and attended

Job Details

Preferred Candidate

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