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Brand Manager – Alyasra Food Co.

– Lead market research to determine gap analysis, understand market segmentation and customers perception & behavior in order to formulate effective marketing strategies including communication with the target groups

– Lead the development of the Annual Operating Plan for his brands. This includes SWOT analysis, marketing strategy, forecasting, planning, A&P budget, A&P activities calendar for the year

– Manage the creative development process from concept to final production stage across all media options.

– Plan and execute various market-wide promotions for various channels and key accounts.

– Coordinate with research agencies, advertising agencies, graphic designers, promotional items suppliers to ensure control and cohesiveness of the overall marketing plan including the development of artwork design of promo-packs, POSMs, packaging designs, media adverts, vehicle graphics, etc.

– Maintain relationship with various suppliers.

– Liaise with media buying and PR agencies for print, online advertising including social media, and PR requirements

– Provide post promotion evaluation (measurement of results) of all activities.

– Develop material for all promotional and sampling campaigns including consumer, trade and internal sale activities.

– Monitor competitor activities and formulate measures to overcome them

– Monitor sales share and distribution information of his brands to identify trends and to track actual performance against plan.

– Analyze the findings from the audit agencies such as MEMRB/AC Nielsen reports regularly, identify gaps, generate insights and develop actionable reports to be shared with management and the sales team.

-Coordinate with Sales, trade marketing, finance, planning, supply chain and other related functional departments to ensure that activities timelines are met.

– Inform all relevant departments about NPIs and changes to existing products via comprehensive presentations covering all relevant information such as package designs, 4P’s POSM requirements, in-store sampling activity plan etc.

– Manage the annual A&P budget and reconcile the spend on various activities regularly.

– Maintain functional alignment with the purchasing department to ensure close to 100% service levels.

– Reports weekly results and activities during management meetings.

Job Details

Date Posted: 2013-07-08
Job Location: Al Kuwait, Kuwait
Job Role: Marketing/PR
Company Industry: FMCG; Marketing

Preferred Candidate

Career Level: Management
Degree: Bachelor’s degree / higher diploma

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