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Digital Marketing Specialist (work from home)

LinkYou Inc.
May 16, 2020
Sanaa, Yemen
Job Type


  • Assist in the development and implementation of digital marketing strategy.
  • Manage and optimize digital marketing campaigns across all major digital mediums including websites, advertising, email, social media, SEO/SEM
  • Creating social media campaigns and calls-to-action that drive target buyers to e-commerce and generate sales.
  • Oversee the planning, execution and reporting for always-on marketing emails.
  • Establish an email marketing strategy that drives business and nurtures our existing community.
  • Manage the email deployment calendar.
  • Track health of email community database through subscribers, clicks, opens and inactivity.
  • Recommend and strategize segmentation of the email database and implementation of remarketing programs as required.
  • Work closely with partners to conduct a comprehensive post-campaign analysis of programs to get learning and shift strategy and tactics as needed.
  • Nurture engagement, community building and compliance with internal Employee Social Media policy.
  • Create and execute social media content; develop content calendars and collect all necessary approvals.
  • Monitor and engage with key customers through appropriate social media outlets; tracking and analyzing findings.
  • Work with other marketing team members to build and execute digital marketing initiatives.
  • Develop creative and multimedia content for social media posts, videos, websites and presentations
  • Assist in coordinating digital advertising efforts with external agencies.
  • Assist in the development and execution of website tools and content while conducting regular quality assurance checks.
  • Promote and develop best practices for digital marketing, identifying new opportunities and trends for the business.
  • Provide recommendations and ideas for design, web, product packaging, and other visual communications media for the company.
  • Performing research on the current benchmark trends and audience preference.
  • Continue to refine and define our social marketing process.
  • Analyze digital traffic audiences, user experiences, and conversions to drive customer sales.
  • Analyze and report social media actions on a monthly basis.
  • Develop regular analytics reports capturing SEO, Social Media Engagement and digital advertising results.

Job Requirements:

  • BA/BS degree required.
  • The Arabic language is a plus
  • 2-3 years demonstrated track record in digital marketing.
  • Must have experience with social media community management
  • Excellent verbal and clear writing skills in English
  • Excellent understanding of digital marketing concepts and best practices.
  • Experience with social media, Google AdWords and email campaigns and SEO/SEM.
  • Solid knowledge of keyword research and Google Analytics
  • Strong multi-tasking abilities.
  • Previous e-commerce/marketplace experience is a plus.
  • Previous experience in using graphic design tools (Photoshop/Illustrator) is a plus.

Interested candidates should send their CVs in English with a cover letter to

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